accounts&bids icon

Winning bids and major deals is a complex and highly competitive process for global enterprise organisations. Differentiation is key to winning, which is why a number of world’s leading businesses choose to break free from conventional bid responses and work with Gilroy to raise their game.

Account Based Marketing (ABM)
Our highly targeted approach to ABM provides intimate knowledge of individual accounts and the ability to adapt and respond effectively to enquiries at an individual company level.
Our pre-emptive bid strategies, which use carefully defined propositions and tactics help us directly influence organisations early in the decision making process.

Customer Acquisition & Growth
We provide a unique combination of customer acquisition and specialised bid services, enabling a truly aligned sales and marketing service.
We help our clients focus on the high value accounts and contracts – driving revenue and success.

Digital Research & Forensics
B2B selling at an enterprise level can be tough. Senior decision makers want solutions that map directly to their personal and business objectives before accepting a call. Now thanks to a range of new innovative tools and digital forensic techniques, we can analyse the trail of digital DNA left by buyers, providing a level of insight never available before. We provide insight into what makes the buyer tick and provide sales teams with a competitive advantage when it comes to pitching for contracts.

Deal-Based Marketing
By deploying state-of-the-art bid communication, which use a combination of digital and traditional tactics we can differentiate our clients while communicating their breadth of services.
We educate stakeholders within clients’ customers adding value to proposals and bid meetings, which paves the way for a more engaging, profitable relationship.

Quote: “We have a 100% success rate for managed bid programmes in 2014/15.”

Take a look at our latest Account and Bids blogs and Case Study below: