Google has updated the algorithms that sit behind its search engine to favour websites that work on mobile devices. From the 21st April, how mobile friendly your website is will directly affect how high up it features on Google search results pages. Like it or not your website will now be judged on a range […]
Why do people love Christmas ads? Memorable adverts from the likes of John Lewis and Coca-Cola along with cheesy perfume ads are now as part of Christmas as turkey and presents. John Lewis’ latest Christmas ad has been another huge success for the retail brand. Monty the penguin has reduced many parents to tears and children up […]
…and driving a connected customer journey Reaching and influencing your customers is harder than ever. They are likely to use a range of research tools to form opinions before you even know they are interested. Potential customers can move across a range of social and traditional media, where they receive promotions, messages and content that […]
For years marketers have tried to make it as engaging and easy as possible for people to buy their client’s products. Tactics range for cleverly crafted CTAs, slogans like ‘be more dog’, QR codes and one click services the likes of which Amazon provide. The effect of the age of the customer is that many […]
How we view and interact with advertising is changing. That might sound a bit dramatic but it’s true. Thanks to a whole host of new innovative technologies it will soon be possible to deliver advertising in a range of amazing ways. Here are two of our favourites cutting-edge marketing techniques that you could well be […]
It’s that time of year when everyone looks into their crystal ball and voices their opinion on what’s going to be hot for the forthcoming year. Analysts point to reports that number crunch data to provide you with an analytical view. Fleet Street judge the mood of the nation and offer the latest industry gossip […]
We have spoken before about the benefits of responsive design with our post last summer outlining 5 core benefits of this design technique. The post focused on responsive websites which are considered to be a standard deliverable at Gilroy across the majority of our web design and build projects. For marketers though websites aren’t the only engagement point […]
Ladies and gentlemen, thank you for coming tonight to witness this clash of the Titans. In the red corner we have Apple, the undefeated champion. In the blue corner we have Nokia and Microsoft, hungry to claim the no.1 spot. The rules are simple: no biting, kicking and let’s cut out the patent wars in […]
