Please just sell me something!

I’m not sure about you, but when I go to buy something, I want to know how it meets my needs and how much it costs. That’s it. I understand that sometimes a more consultative approach is required if the thing I’m buying is solving a complex problem but if I am buying an app [...]

Mad Men vs Math Men – Is relying on Don putting your marketing in free-fall?

How to drive superior ROI and better connections with customers Smart suits, fast cars and long lunches are many people’s view of marketing thanks to AMC’s Mad Men. While we would all like to have Don Draper’s charisma, Peggy Olson’s flare for copy, and let’s face it, Roger Sterling’s money - things have changed. For [...]

Could Google make your website extinct?

Google has updated the algorithms that sit behind its search engine to favour websites that work on mobile devices. From the 21st April, how mobile friendly your website is will directly affect how high up it features on Google search results pages. Like it or not your website will now be judged on a range […]

Why this Christmas belongs to Monty

Why do people love Christmas ads? Memorable adverts from the likes of John Lewis and Coca-Cola along with cheesy perfume ads are now as part of Christmas as turkey and presents. John Lewis’ latest Christmas ad has been another huge success for the retail brand. Monty the penguin has reduced many parents to tears and children up […]

Bridging the resource gap…

…and driving a connected customer journey Reaching and influencing your customers is harder than ever. They are likely to use a range of research tools to form opinions before you even know they are interested. Potential customers can move across a range of social and traditional media, where they receive promotions, messages and content that […]

The Gilroy Hot List for 2014

It’s that time of year when everyone looks into their crystal ball and voices their opinion on what’s going to be hot for the forthcoming year. Analysts point to reports that number crunch data to provide you with an analytical view.  Fleet Street judge the mood of the nation and offer the latest industry gossip […]

Making the most of your client’s inbox

We have spoken before about the benefits of responsive design with our post last summer outlining 5 core benefits of this design technique.  The post focused on responsive websites which are considered to be a standard deliverable at Gilroy across the majority of our web design and build projects. For marketers though websites aren’t the only engagement point […]

Nokia Lumia Launch

Ladies and gentlemen, thank you for coming tonight to witness this clash of the Titans. In the red corner we have Apple, the undefeated champion. In the blue corner we have Nokia and Microsoft, hungry to claim the no.1 spot. The rules are simple: no biting, kicking and let’s cut out the patent wars in […]