The Sound of Silence

People buy from other people, we know this. People buy from other people that they trust, we know this too. Let’s talk about trust. More specifically, how do you get a customer to trust you? Trust, for me, only occurs once you have done what you said you wou...

Get Connected

You don’t need me to tell you that your social presence is important and that you should keep it up to date; we all know that. Or do we? We all have a CV yet not everyone keeps their LinkedIn profile up to date… It’s like starting a new week and intendin...

Get to the point! Surviving the content overload

Put an end to content overload and get your message heard How many times have you heard the phrase ‘less is more’? There’s a reason why we use it so often in conversations with our corporate clients: we’re living in a world of content overload. And the...

A Social Selling Guide

Social Selling is growing in popularity. In the last year alone, searches for the term rose by 67%. So what is it? How easy is it? Can it actually help secure business? To answer these questions and to clear up some misconceptions, we created a guide. The g...

Process – it’s all about the balance

Being German, I am very familiar with the four P’s. No, not the four P’s you’re thinking of – I am talking about Planning, Preparation, Precision and our favourite of the bunch: Process. Living and working in a different country has made me aware of...

Bring out the Big Guns…maybe not

There’s an assumption that inviting the most senior people in your organisation to meet with your important customers is a guaranteed way of improving the relationship or adding sales. It can be, but then again, it can also be a mistake. I know of plenty of...

The Impact of Design

Show. Don’t tell Studies show that ‘our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually’. In a digital era, saturated with feeds of colourful content, all striving to strike the ey...

Please just sell me something!

I’m not sure about you, but when I go to buy something, I want to know how it meets my needs and how much it costs. That’s it. I understand that sometimes a more consultative approach is required if the thing I’m buying is solving a complex problem but i...

Creating better conversations

We all know content is king but in order to get the response you want, you need to make sure you are giving the right message to the right audience. However, what if you could generate a new way of creating a perspective whereby the message is given by the exp...

An (In) decent proposition

At Gilroy we believe at the heart of every great campaign is a proposition. This has been called many things over the years from an SMP (Single Minded Proposition), or a USP (Unique Selling Point), even a Unique Selling Proposition – when you look closely th...

Could Google make your website extinct?

Google has updated the algorithms that sit behind its search engine to favour websites that work on mobile devices. From the 21st April, how mobile friendly your website is will directly affect how high up it features on Google search results pages. Like it or...

Why this Christmas belongs to Monty

Why do people love Christmas ads? Memorable adverts from the likes of John Lewis and Coca-Cola along with cheesy perfume ads are now as part of Christmas as turkey and presents. John Lewis’ latest Christmas ad has been another huge success for the retail b...

Bridging the resource gap…

…and driving a connected customer journey Reaching and influencing your customers is harder than ever. They are likely to use a range of research tools to form opinions before you even know they are interested. Potential customers can move across a range of...

Thinking on your feet

It’s typical…a few pints into the night and the floodgates have opened. It’s an inevitable, if not slightly annoying natural occurrence for any man. But fear not Captive Media have cleverly found a way to capitalise on your time spent as you ‘spend a...

Value Propositions

We all know the market is constantly changing. But one thing remains consistently prevalent when it comes to marketing: a decent value proposition. Over the past 35 years, we have developed messaging for some of the world’s leading brands. When it comes to w...

The Gilroy Hot List for 2014

It’s that time of year when everyone looks into their crystal ball and voices their opinion on what’s going to be hot for the forthcoming year. Analysts point to reports that number crunch data to provide you with an analytical view.  Fleet Street judge t...

Pheed your eyes on this

You have heard of Twitter, Facebook, Instagram and YouTube, how about Pheed? After hearing about  this new social networking site, which only launched the other week, I was pretty interested in what it had to offer over the popularity of the likes of Facebook...

Making the most of your client’s inbox

We have spoken before about the benefits of responsive design with our post last summer outlining 5 core benefits of this design technique.  The post focused on responsive websites which are considered to be a standard deliverable at Gilroy across the majo...

Great minds think alike

And there lies the challenge. Great thinkers all generally have a ‘heritage’. Most have worked at great places, had similar thought processes or been conditioned in the same way regarding how to think or effectively complete tasks. …Well it’s all chang...

Nokia Lumia Launch

Ladies and gentlemen, thank you for coming tonight to witness this clash of the Titans. In the red corner we have Apple, the undefeated champion. In the blue corner we have Nokia and Microsoft, hungry to claim the no.1 spot. The rules are simple: no biting, ki...

Bring back the old

Over the past 15 years the progression of internet and email has dramatically changed the way we work and live. Long gone are the days of sending a fax or posting a letter to communicate vital updates – the process to achieving the ‘new normal’ of sendin...