Get to the point! Surviving the content overload

Put an end to content overload and get your message heard How many times have you heard the phrase ‘less is more’? There’s a reason why we use it so often in conversations with our corporate clients: we’re living in a world of content overload. And the more content there is out there, the less […]

5 Top Tactics for Bid Differentiation

In the Outsource market, the trend towards a greater number of contracts with smaller overall values continues. As per the ISG Outsourcing Index®, the number of restructured and new scope awards are at new high levels, whilst the decline in annual contract value (ACV) continues its (so far) decade long decline. This isn’t just affecting [...]

The Impact of Design

Show. Don’t tell Studies show that ‘our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually’. In a digital era, saturated with feeds of colourful content, all striving to strike the eye of the prospect, it’s harder than ever to leave a lasting impression; whether it’s […]

Mad Men vs Math Men – Is relying on Don putting your marketing in free-fall?

How to drive superior ROI and better connections with customers Smart suits, fast cars and long lunches are many people’s view of marketing thanks to AMC’s Mad Men. While we would all like to have Don Draper’s charisma, Peggy Olson’s flare for copy, and let’s face it, Roger Sterling’s money - things have changed. For [...]

Creating better conversations

We all know content is king but in order to get the response you want, you need to make sure you are giving the right message to the right audience. However, what if you could generate a new way of creating a perspective whereby the message is given by the experts; people who are not [...]

The content marketing explosion – long live the king!

At Gilroy we’ve always said that content is king and context is queen. It seems we are not alone in our views. A report out today from B2B marketing has found that content-driven marketing is more than a passing trend and is now vital to the success of many B2B campaigns. The report undertaken by […]

Bring back the old

Over the past 15 years the progression of internet and email has dramatically changed the way we work and live. Long gone are the days of sending a fax or posting a letter to communicate vital updates – the process to achieving the ‘new normal’ of sending emails has been so organic that most of […]