The Sound of Silence

People buy from other people, we know this. People buy from other people that they trust, we know this too. Let’s talk about trust. More specifically, how do you get a customer to trust you? Trust, for me, only occurs once you have done what you said you would do. In short, you deliver on […]

Get Connected

You don’t need me to tell you that your social presence is important and that you should keep it up to date; we all know that. Or do we? We all have a CV yet not everyone keeps their LinkedIn profile up to date… It’s like starting a new week and intending to eat clean…it […]

Bring out the Big Guns…maybe not

There’s an assumption that inviting the most senior people in your organisation to meet with your important customers is a guaranteed way of improving the relationship or adding sales. It can be, but then again, it can also be a mistake. I know of plenty of instances where this type of approach has backfired – […]

5 Top Tactics for Bid Differentiation

In the Outsource market, the trend towards a greater number of contracts with smaller overall values continues. As per the ISG Outsourcing Index®, the number of restructured and new scope awards are at new high levels, whilst the decline in annual contract value (ACV) continues its (so far) decade long decline. This isn’t just affecting [...]

Why this Christmas belongs to Monty

Why do people love Christmas ads? Memorable adverts from the likes of John Lewis and Coca-Cola along with cheesy perfume ads are now as part of Christmas as turkey and presents. John Lewis’ latest Christmas ad has been another huge success for the retail brand. Monty the penguin has reduced many parents to tears and children up […]

How the internet is killing customer centric companies

And why the modern customer is rarely right. The Internet has changed the way customers are evaluating companies. When left to their own devices (those devices being laptops, tablets and mobiles) the search for information begins earlier than ever before and without you knowing when it starts, or what they are looking at. What was […]

Making the most of your client’s inbox

We have spoken before about the benefits of responsive design with our post last summer outlining 5 core benefits of this design technique.  The post focused on responsive websites which are considered to be a standard deliverable at Gilroy across the majority of our web design and build projects. For marketers though websites aren’t the only engagement point […]

Why the Internet of Things (IoT) is evolution, not revolution

“The Internet of Things has the potential to change the world, just as the Internet did. Maybe even more so,” Kevin Ashton. The ‘internet of things’ is a catch-all term for the growing connectivity between people and their increasingly networked consumer trappings. The buzz surrounding it has been as inescapable as its detractor’s claim the […]