
Why
Red Bee Media wanted to create a single place for all bid related material that could track user engagement and give them key insights on their stakeholders.
What
Gilroy developed a multi-media, secure and gated microsite service called Gilroy Presents. The service enabled the client to present their key bid content securely while providing insight at a user level, such as how long they spent on the content.
Results
The project was a huge success, providing the bid team with valuable insight, informing the next conversation they had with the customer, driving revenues.