Netflix came to Gilroy with a dual brief: to raise awareness of its brand and to develop an online reference site for millions around ISP data.
Gilroy developed an infrastructure to provide visitors with a simple, intuitive online interface. The site enabled visitors to view, search and compare ISP data in real-time.
The site is now regarded as a core communication channel for Netflix. At its launch the site achieved 1.5 million visitors in the first week. The service now targets 33 million subscribers worldwide.