Social Selling is not just about buying LinkedIn Sales Navigator licences. Social Selling is using the tools available to you to create connections, build relationships and uncover new opportunities.
In short, it’s not a lot different to normal selling, but it does require an understanding of how best to approach it, manage it and extract the most value from it.
Social media represents a direct channel to your customer; It provides an opportunity to engage your audience with content that they are looking for, where they are looking for it.
And we know that if it’s done well, it generates outstanding results.