Why
Samsung wanted to expand their distributor and reseller network and engage better with their existing partners.
What
Gilroy kicked off the campaign with a welcome pack which was dispatched to prospective partners. To engage the channel partners, Gilroy created content to explain the key commercial incentives for working with Samsung. The content was housed in a premium hardback case with magnetic closure. The pack also featured a brochure, sales materials and a credit card USB.
Results
The programmes were a success with the pack engaging partners, driving engagement across the Samsung channel.