Why
Samsung approached Gilroy to help launch two flagship tablets to decision makers across five market sectors, as part of a multi-agency campaign.
What
Gilroy conducted research and developed profiles for the target decision makers. These then formed personalised propositions which were communicated via a mix of targeted EDMs, infographics, online and print-based ads.
Results
A multi-million pound pipeline was generated and hundreds of new prospects were identified. Samsung saw a huge increase in opportunities within 12 months and a results-oriented, targeted approach delivered 1,190% ROI