At Gilroy we believe at the heart of every great campaign is a proposition. This has been called many things over the years from an SMP (Single Minded Proposition), or a USP (Unique Selling Point), even a Unique Selling Proposition – when you look closely they’re all the same thing. In short, no proposition, no […]
Why do people love Christmas ads? Memorable adverts from the likes of John Lewis and Coca-Cola along with cheesy perfume ads are now as part of Christmas as turkey and presents. John Lewis’ latest Christmas ad has been another huge success for the retail brand. Monty the penguin has reduced many parents to tears and children up […]
…and driving a connected customer journey Reaching and influencing your customers is harder than ever. They are likely to use a range of research tools to form opinions before you even know they are interested. Potential customers can move across a range of social and traditional media, where they receive promotions, messages and content that […]
For years marketers have tried to make it as engaging and easy as possible for people to buy their client’s products. Tactics range for cleverly crafted CTAs, slogans like ‘be more dog’, QR codes and one click services the likes of which Amazon provide. The effect of the age of the customer is that many […]
We all know the market is constantly changing. But one thing remains consistently prevalent when it comes to marketing: a decent value proposition. Over the past 35 years, we have developed messaging for some of the world’s leading brands. When it comes to writing and creating value propositions, clients have often asked us, “what does […]
Here at Gilroy, we love discovering new quirky technology applications, especially when they can enhance our everyday lives. Our smart phones have become a must-have to help us navigate to where we want to go, but now even a street sign could become something to interact with. At a glance, it looks like any other […]
And there lies the challenge. Great thinkers all generally have a ‘heritage’. Most have worked at great places, had similar thought processes or been conditioned in the same way regarding how to think or effectively complete tasks. …Well it’s all changed, the Internet has thrown a spanner in the works. Thought processes now have to […]
