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Marketing Automation

The pitfalls and potential of B2B Marketing Automation

9th June 2016 By Andrew Hastie In Marketing Automation, Technology No Comments
I know…half of my advertising is wasted. The trouble is, I don’t know which half... Lord Leverhulme Marketing automation has existed since the turn of the century, but it’s only in the last five years that it’s really started to make waves. As of 2015; a quarter[1] of all enterprises are invested in Marketing Automation Technology [...]
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