The Sound of Silence

People buy from other people, we know this. People buy from other people that they trust, we know this too. Let’s talk about trust. More specifically, how do you get a customer to trust you? Trust, for me, only occurs once you have done what you said you would do. In short, you deliver on […]

Get to the point! Surviving the content overload

Put an end to content overload and get your message heard How many times have you heard the phrase ‘less is more’? There’s a reason why we use it so often in conversations with our corporate clients: we’re living in a world of content overload. And the more content there is out there, the less […]

Please just sell me something!

I’m not sure about you, but when I go to buy something, I want to know how it meets my needs and how much it costs. That’s it. I understand that sometimes a more consultative approach is required if the thing I’m buying is solving a complex problem but if I am buying an app [...]

Mad Men vs Math Men – Is relying on Don putting your marketing in free-fall?

How to drive superior ROI and better connections with customers Smart suits, fast cars and long lunches are many people’s view of marketing thanks to AMC’s Mad Men. While we would all like to have Don Draper’s charisma, Peggy Olson’s flare for copy, and let’s face it, Roger Sterling’s money - things have changed. For [...]

Creating better conversations

We all know content is king but in order to get the response you want, you need to make sure you are giving the right message to the right audience. However, what if you could generate a new way of creating a perspective whereby the message is given by the experts; people who are not [...]

Why this Christmas belongs to Monty

Why do people love Christmas ads? Memorable adverts from the likes of John Lewis and Coca-Cola along with cheesy perfume ads are now as part of Christmas as turkey and presents. John Lewis’ latest Christmas ad has been another huge success for the retail brand. Monty the penguin has reduced many parents to tears and children up […]

Bridging the resource gap…

…and driving a connected customer journey Reaching and influencing your customers is harder than ever. They are likely to use a range of research tools to form opinions before you even know they are interested. Potential customers can move across a range of social and traditional media, where they receive promotions, messages and content that […]

Thinking on your feet

It’s typical…a few pints into the night and the floodgates have opened. It’s an inevitable, if not slightly annoying natural occurrence for any man. But fear not Captive Media have cleverly found a way to capitalise on your time spent as you ‘spend a penny’. The Exhibit bar in Balham, south London being one of the first to […]