Value Propositions

We all know the market is constantly changing. But one thing remains consistently prevalent when it comes to marketing: a decent value proposition. Over the past 35 years, we have developed messaging for some of the world’s leading brands. When it comes to writing and creating value propositions, clients have often asked us, “what does […]

The Gilroy Hot List for 2014

It’s that time of year when everyone looks into their crystal ball and voices their opinion on what’s going to be hot for the forthcoming year. Analysts point to reports that number crunch data to provide you with an analytical view.  Fleet Street judge the mood of the nation and offer the latest industry gossip […]

Pheed your eyes on this

You have heard of Twitter, Facebook, Instagram and YouTube, how about Pheed? After hearing about  this new social networking site, which only launched the other week, I was pretty interested in what it had to offer over the popularity of the likes of Facebook. Well for starters, users can share different types of digital content […]

Making the most of your client’s inbox

We have spoken before about the benefits of responsive design with our post last summer outlining 5 core benefits of this design technique.  The post focused on responsive websites which are considered to be a standard deliverable at Gilroy across the majority of our web design and build projects. For marketers though websites aren’t the only engagement point […]

The content marketing explosion – long live the king!

At Gilroy we’ve always said that content is king and context is queen. It seems we are not alone in our views. A report out today from B2B marketing has found that content-driven marketing is more than a passing trend and is now vital to the success of many B2B campaigns. The report undertaken by […]

Why the Internet of Things (IoT) is evolution, not revolution

“The Internet of Things has the potential to change the world, just as the Internet did. Maybe even more so,” Kevin Ashton. The ‘internet of things’ is a catch-all term for the growing connectivity between people and their increasingly networked consumer trappings. The buzz surrounding it has been as inescapable as its detractor’s claim the […]

Bring back the old

Over the past 15 years the progression of internet and email has dramatically changed the way we work and live. Long gone are the days of sending a fax or posting a letter to communicate vital updates – the process to achieving the ‘new normal’ of sending emails has been so organic that most of […]